Rob Murray
Community Design Strategist
Rob Murray
Community Design Strategist
Community Design Strategist
I design the experiences your members can’t stop talking about.
Retreats, masterminds, corporate leadership sessions, and coaching programs — designed so participants say “This is the best I’ve ever experienced!”. I take the design work off your plate so you can focus on leading.
Or scroll down to learn more
Community Design Strategist
I design the experiences your members can’t stop talking about.
Retreats, masterminds, corporate leadership sessions, and coaching programs — designed so participants say “This is the best I’ve ever experienced!”. I take the design work off your plate so you can focus on leading.
Or scroll down to learn more
The Problem You Solve
You built something people care about — a mastermind, a membership community, a coaching program, a corporate team that matters. People show up because of your vision. They stay because of what they experience when they’re together.
“Designing those experiences is a different skill entirely.”
It takes hours of meticulous work to architect a retreat that participants love, a meeting that people don’t just attend but remember, a session where someone has a real breakthrough. You know you should be spending your time leading, selling, and growing. Instead, you’re up late building agendas, tweaking facilitator notes, and wondering whether this session is really going to work.
What I Actually Do
I step into your business and carry the design weight.
I’m Rob Murray. I’ve spent the last decade mastering one thing: designing group experiences where people feel safe enough to be real, challenged enough to grow, and connected enough to stay. Over 1,000 sessions since 2017. Trained in the Xchange methodology and a Certified High Performance Coach.
I work as an embedded partner. That means I’m learning your community, understanding your people, and building session arcs that fit like they were always supposed to be there. Facilitator guides. Participant workbooks. Activity designs. Post-session analysis. The whole system.
I also help my clients integrate AI into their business workflows — from session preparation and curriculum development to post-event analysis and client communication. AI is a powerful tool when it’s woven into a human-centered strategy, and I help leaders figure out exactly where it fits and how to use it without losing the personal touch that makes their work special.
Before all of this, I spent 30+ years in the corporate world. I helped build a startup company to $200M with 1,000 employees, led international teams across the US, China, and India, and helped a second company exit at a 5.5X PE multiple. I’ve been in the same rooms as the leaders I serve. I know what it costs to build something real.
Design, Deliver, Debrief
Every session gets sharper.
Every facilitator gets better.
Most people design a session, deliver it, and move on. I run a cycle that compounds.
01
Design
II build the complete session architecture — the arc, the activities, the facilitator notes, the participant materials. Everything your team needs to walk into the room with confidence.
02
Deliver
I build the complete session architecture — the arc, the activities, the facilitator notes, the participant materials. Everything your team needs to walk into the room with confidence.
03
Debrief
After every session, I help you analyze participant feedback, survey results, and event recordings to create a powerful loop of progress. AI tools support this analysis, but the core strategy is human — helping you get better at running sessions every single time.
The cycle compounds. The whole system becomes a flywheel.
AI-Powered Strategy
AI tools that serve your strategy, not the other way around.
I help leaders integrate AI into the parts of their business where it actually matters. The goal is always the same: save time, sharpen quality, and free you up to do the human work that only you can do.
Where AI fits into what we build together:
Session prep: Session preparation and curriculum development
Debrief analysis: Post-event transcript analysis against facilitation best practices
Feedback synthesis: Participant feedback synthesis and trend identification
Content production: Workbook and participant material generation
Communication: Client communication workflows and follow-up systems
Skill development: Coaching skill development through AI-powered blind spot analysis
I don’t sell AI tools. I help you figure out where AI creates real leverage in your specific situation, then I build the workflows with you so your team can own them going forward.
Who I Work With
Built for leaders who take group experiences seriously.
I work best with people who already have something real — a community, a team, a program with paying members or committed participants. You don’t need help figuring out if group work matters. You need someone who can make it extraordinary.
Mastermind & Community Leaders:
You run retreats and meetings that drive retention and transformation. You need someone who can make every gathering extraordinary and help you grow your membership.
Corporate Leaders & Consultants:
You deliver high-stakes team experiences and need them designed with precision — the kind that changes how people work together.
Coaches & Facilitators:
You run premium group programs and want a strategic design partner who understands the craft at a mastery level and can help you integrate AI into your workflows.
Conference & Event Organizers:
You want to move beyond keynotes into genuinely interactive, transformational formats that people actually remember.
How we work together
This is a partnership, not a project.
I work on retainer with a small number of partners at a time. The relationships are long-term. I learn your community, your voice, your cadence. Over time, I become part of your operating rhythm — the person you call when you need a retreat designed by next Tuesday, or when you want to rethink how your entire membership experience works.
What that looks like:
Comprehensive session and event design
Facilitator guides and participant workbooks
Co-facilitation and delivery support
AI-powered workflow integration and post-session debriefing
Community growth and member retention strategy
Ongoing strategic consulting and thought partnership
If you’re exploring whether this kind of partnership makes sense for your situation, the best way to start is a conversation.
1,000+
facilitation sessions since 2017
$200M
company built from startup
5.5X
PE exit
30+ years
corporate leadership (US, China, India)
Let’s start with a conversation.
If you’re a leader who builds transformative group experiences and you’re looking for a strategic partner who can carry the design work and help you integrate AI where it matters, I’d love to hear what you’re working on.
No obligation. No tech speak. Just a clear conversation about what AI could unlock for your programs.
Program Features
What Members Get
We don’t sell tooling. We partner with you to design AI systems that match your offers, your voice, and your existing tech stack.
01 — Training
Exclusive Monthly Training
Engage in cutting-edge, high-leverage use cases for A.I. that are designed to be immediately implementable in your practice.
02 — Resources
Comprehensive Resource Library
Access a growing collection of past sessions, tools, and techniques.
03 — Community
Interactive Community Platform
Connect and brainstorm with fellow coaches in a responsive WhatsApp group for constant idea exchange.
03 — Support
Personalized Support
Receive direct guidance from the Group Coach Magic team—your partners in A.I. integration.
Illustration style: warm, line-drawn, with a calm blue and amber palette to match Group Coach Magic.
About Group Coach Magic
AI strategy built around groups, cohorts, and communities
Group Coach Magic was created to solve a specific problem: brilliant group programs where the coaching is world-class, but the delivery still relies on spreadsheets, DMs, and heroic effort.
We blend AI strategy, operations thinking, and systems design so you get leverage without turning your program into a cold content machine. Every engagement is white-glove and deeply collaborative.
You bring your expertise and vision. We bring the AI, workflows, and implementation plans that make your program easier to run and easier to scale.
Free consultation
Design your first (or next) AI-powered coaching system
On this 45-minute call, we’ll map a specific workflow—like AI-assisted call prep, recap, or curriculum building—and outline what it would take to implement it in your business.
You’ll leave with a concrete system blueprint you can share with your team—whether or not we continue working together.
Need to contact us before booking your consultation?
Share a few details about your coaching business and any questions you may have about our services and we’ll follow up with you as soon as possible.
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Why Join US
The signals you
need to act now.
Founders' vision
Clarity over complexity
Instead of tech overwhelm, get clear steps, real-world examples, expert guidance, and a like-minded community to accelerate your A.I. journey.
proven interest
Sold out in 2 hours.
Our "Founders Special" didn't last long — demand spoke for itself.
Founders Special — Sold Out
FUture proofing
Your legacy moment
One day, you'll say, "I was there when the A.I. revolution in coaching began.
Questions, answered
FAQ about AI for coaching businesses
Is this a done-for-you build, a course, or coaching?
Our core offer is consulting and implementation support. We work with you and your team to design the right AI workflows, then support implementation so your existing ops, marketing, or tech people can own the system day to day.
Do I need to be technical or already using AI?
No. Many clients come in with very little AI experience. We focus on plain-language workflows, visual diagrams, and clear SOPs. If you already have AI experiments running, we’ll build on what’s working and clean up what’s not.
What tools do you typically work with?
We’re tool-agnostic. We commonly work with platforms like ChatGPT, Claude, Notion, Airtable, Zapier/Make, and email/CRM tools. During the consult, we’ll discuss your current stack and recommend a path that fits your privacy, budget, and team.
What size or stage of coaching business is the best fit?
Most clients run group or hybrid programs between low six and high seven figures in annual revenue, with at least a part-time operations or admin person in place. If you’re earlier stage but serious about building scalable systems, the consult can still be valuable.
What happens after the free consultation?
You’ll receive a short summary of the workflow we mapped, plus suggested next steps and options to engage us for deeper strategy and implementation support. If it’s not a fit, you’ll still leave with clarity about where AI makes the most sense for your business.